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Vending machines as alternative distribution channel and advertising opportunity on point of sale
Era of tooth brushes and sex "toys" in IN!
In EU countries the vending industry has been present for several decades so coffee, snack and ticket machines are already something that we take for granted. Therefore at Vendmarket, we offer high quality, and modern designed wall mounted vending machines that open way to new niche markets for distribution of non-food products via vending machines.
Antismoking ban has had a negative impact on tobacco vending and affected quite some vending operators that operated this field of vending market. That is of course just one of the reasons why operators started to search for new niche markets. New markets of course also give way to new opportunities, exposure of brands that belong to non-food industry. From our experience and inquiries that we receive, operators discovered personal care and dental vending as well as sex vending markets.
Alternative distribution channel of sexual accessories and “toys” is a novelty now available in pubs throughout UK that is being practised by Tabooboo, Naughty Vend, Durex and recently also Ann Summers, one of UK most profitable privately owned companies and a well known brand of sexy underwear and apparel. Sexual accessories are penetrating into individual bars as well as whole chains of night clubs, like very well known Luminar Leisure. At Vendmarket we have already prepared a range of sounds that can be played on our vending machines which attract a buy-passer’s interest and helps making a trigger to purchase. See also technical advantages of machine.
Dental industry is jet discovering such segment of alternative distribution through vending. Dental vending offering tooth brushes, tooth pastes, and similar products for dental care in a vending machine could save us, people, time and money if available at point of dental service. The familiar phrase “time is money” is especially well known in multi-million cities where availability of vending machines with such range of dental products would be much appreciated and handy.
What on the other is very helpful for the vending operators is to be able to remotely monitor the whole business. And here again Vendmarket has made a step forward and developed a web based software application for remote management of vending operations. Vendmarket Remote Management System (VRMS) opens doors to new dimensions due to high quality processing. With VRMS we can enable a transparent business to all management of the operators that operate our machine. Therefore, should the company have an investor, he can every moment check where the capital investments are going and how it is turning, growing etc. The operator can optimize purchase and distribution of goods and optimize the work of people on field – service men, people filling machines etc. Saving company’s time and money. More information on VRMS can be found here and soon also on www.vendmarket-remote.com web site.
The way we live nowadays is almost light speed in comparison with lives of our parents and grandparents not even a century ago. Therefore we are most likely to expect new products available on vending machines which of course also give way to new alternative channels of advertising on point of sale. In this capitalist human era where race between brands is something we live with every day, Vendmarket again offers opportunity to branded vending machines where brands can express themselves with a nice image outfit design.
Tooth brushes and sexual accessories are definitely catching up with coffee and snacks.
Maximize your opportunity! Contact us for more information.
T: 00386 1 524 04 78
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